AI assistant prices in the US, UK, Canada, and Australia
As of November 10, 2026, the standard AI assistant prices cluster around $20 a month in the US: ChatGPT Plus and Claude Pro cost $20, and Google AI Pro and Microsoft 365 Premium $19.99. In the UK, Canada, and Australia, local prices are set separately rather than converted, tax is handled differently, and App Store prices are often higher than prices on the companies’ websites.
AI assistant prices in four countries
Look up the price in your own country, on the company’s website, and compare it with the App Store before subscribing on your phone. That is the money side of putting AI to work in a small team, and the companies say so themselves: OpenAI notes that its localized prices may differ from a conversion of the US price, and Anthropic’s pricing page shows local prices where it supports them.
We collected the prices on November 10, 2026, from each company’s pages and from Apple’s App Store in each country. OpenAI, Anthropic, and Perplexity show prices based on where the visitor is, so we could see their US and Canadian web prices, but not their UK and Australian ones; for those countries, we give App Store prices and say so.
The $20 tier, side by side
| Plan | US | UK | Canada | Australia |
|---|---|---|---|---|
| ChatGPT Plus | $20 | £19.99 (App Store) | C$25 | A$29.99 (App Store) |
| Claude Pro, monthly | $20 | £20 (App Store) | $28, shown in Canada | A$30 (App Store) |
| Google AI Pro | $19.99 | £18.99 | C$26.99 | A$32.99 |
| Microsoft 365 Premium | $19.99 | £18.99 | C$27 | A$33 |
| Perplexity Pro | $20 | £20 (App Store) | C$25 (App Store) | A$30 (App Store) |
All are monthly prices. Microsoft 365 Premium also includes the Office apps, 2 TB of shared storage for new subscribers, and the Family plan; Google AI Pro includes 5 TB of storage. A plain price comparison misses those bundles.
Four things that change what you pay
- Tax. Anthropic’s US prices exclude tax, and its help center says tax is included or added depending on the region. Microsoft’s business prices exclude VAT in the UK and GST in Australia, and add tax in Canada. Apple says App Store prices include tax everywhere except the US and Canada. OpenAI’s and Google’s price pages do not say.
- Where you subscribe. In the US, Claude Max costs $124.99 a month in the App Store against $100 on Anthropic’s website. In Canada, ChatGPT Go costs C$12.99 in the App Store against C$11 on OpenAI’s website.
- Monthly or annual. OpenAI offers no annual billing for Go, Plus, or Pro. Claude Pro costs $17 a month billed annually against $20 monthly, and Microsoft’s and Google’s business plans cost about 20% more on monthly billing.
- Your currency is locked. OpenAI and Anthropic keep the currency you subscribed in; changing it means canceling and subscribing again. Perplexity lets you choose your local currency or US dollars at checkout.
Business plans in four currencies
For a team, the price per seat matters more than the individual tier. Here are the entry-level business options, per user per month with an annual commitment:
| Plan | US | UK | Canada | Australia |
|---|---|---|---|---|
| ChatGPT Business, Standard seat | $20 | Not displayed | C$27 | Not displayed |
| Claude Team, Standard seat | $20 | Not displayed | $28, shown in Canada | Not displayed |
| Google Workspace Business Standard, Gemini included | $14 | £11.80 | C$18.40 | A$19.80 |
| Microsoft Copilot Business add-on, list price | $21 | £16.10, excluding VAT | C$28.50, plus tax | A$31.40, excluding GST |
The Workspace price covers email, storage, and the whole office suite, not only the assistant, and Microsoft’s add-on sits on top of a Microsoft 365 business plan that you pay for separately.
How current these prices are
Every price on these pages was checked on November 10, 2026, and several will change soon: Microsoft’s promotional Copilot price ends on December 31, 2026, and AI companies adjust their tiers every few months. We review these pages each quarter, but the company’s own page in your country is the one that counts on the day you buy.
ChatGPT’s plans
Go, Plus, three Pro tiers, and Business, with web and App Store prices for each country: see ChatGPT’s prices by plan and country.
Claude’s plans
Pro, Max, the new Ultra tier, Team, and Enterprise, with what each tier adds: see how much Claude costs.
Google and Microsoft for individuals
Google AI Plus, Pro, and Ultra, and the Microsoft 365 plans that replaced Copilot Pro, in four currencies: see Google AI Pro and Copilot prices.
Plans for a team
ChatGPT Business and Claude Team share a price grid; Gemini and Copilot come with office suites. Our comparison of team AI plans by seat includes the yearly cost for a team of five.
Is paying worth it?
A short calculation tells you how much time a plan must save to pay for itself. See whether a paid plan pays off.
Canceling and refunds
Refund rules differ by company and by country, and phone subscriptions are canceled through Apple or Google. Read how to cancel and get your money back.
Once you are paying
The next question is what happens to everything you type into the assistant, and which plan keeps client data out of model training: see keeping client data safe with AI. If you have not picked an assistant yet, start with which AI assistant to use. To get value from the subscription, see AI for emails and documents, meeting transcription tools, and automating work with AI.